This time, DoubleTree developed a series of marketing strategies around the signature cookies, including:
- Initiating a "pay it forward" event by giving two cookies to every in-house guest or a person on the street — one for the guest, the other for passing along. People are also encouraged to answer "Who else deserves some Cookie Care?" on DoubleTree's social media channels.
- Making Cookie Care tour stops. During this scheduled tour, the hotel will surprise customers in selected locations with Hilton Cookie Care giveaways.
- "#CookieCare" Sweepstakes on Facebook, Twitter, Instagram and other major social media platforms.
- Selling the chocolate chip cookie dough on the hotel's website in late spring so that people can bring the DoubleTree experience to their homes.
Do you know other examples where a brand does a "tiny" little thing that touches customers' hearts and thus encourages them to come back again and again? Maybe your personal experience? Would you mind sharing with us?