Wedding Etiquette in the Age of Social Media

In today’s age, a guest shares an average of 22 photos per wedding on social media sites (The Today Show - NBC News Network). The truth is no matter if we like it or not, social media has forever changed the way people do weddings, but does everyone know the wedding etiquette in the age of social media? Based on what is discussed in the NBC News video, I recommend the following:

For the Bride and Groom

• Make up your mind if you prefer to either keep your wedding private or make it a “public” event on the internet.
• If you want to keep yours a private and exclusive event, make it clear that you do not want anyone to post anything on the internet.
• If you do not mind making yours a “public” event, you may do yourself a favor by creating a hashtag for your wedding and encourage your guests to post updates using the hashtag. Unless you have told your guests not to share any updates about your wedding, chances are you will find updates and pictures about your wedding everywhere on the internet anyway. So, creating a hashtag will help you better organize the updates, pictures, and videos about your wedding later.
• Provide your guests clear RSVP instructions (e.g., surface mail, e-mail, online, and etc.).
• Engage with your guests before and after the wedding by participating in their conversations about your wedding --- you will be occupied with many other and more important things during the wedding.

For Wedding Guests

• Respect the bride and groom for their privacy preference of their wedding.
• If they want to keep the wedding a “private” event, do not share anything about the wedding before, during, or after the event.
• If the bride or groom did not tell you their preference, ask before posting anything about the wedding on the internet.
• Ask for permission of other guests before posting or tagging pictures of them (we should do that in every occasion really).
• Take off a picture immediately if one of the persons in the picture asks you to do so.
• Follow the RSVP instructions (e.g., surface mail, online invitation, e-mail, etc.).
• Pay full attention to the groom and bride during the wedding and enjoy the experience of being there as a guest, unless you are expected to be the photographer for the wedding.

Have I covered every key point? What else do you want to add to the list? What is the “inappropriate social-media behavior(s)” you have seen in a wedding?

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References: The picture was downloaded from arkarthick.com 

Smartphones: An Effective Means for Employee Recruitment

SoLoMo – Social, Local, and Mobile – is not a trend; it is happening right now on this moment. If a company does not have a clear SoLoMo strategy or a mobile-optimized website by now, the company has fallen behind in competition.

I am an optimistic person and thus believe many companies have already taken SoLoMo seriously. Otherwise, they have probably been defeated by their competitors who embrace SoLoMo. My real concern is that not every company has an integrated SoLoMo strategy. Often, companies pay close attention to SoLoMo’s effect on sales and marketing. A true integrated strategy, however, must include every facet of business operations into considerations.

Yesterday, The Wall Street Journal reported a story that highlighted the SoLoMo’s impact on employee recruitment. According to this report, mobile devices will outpass desktops/laptops and become Americans’ preferred method for accessing the internet by 2015. Among the Fortune 500 companies, 167 (33%) have already had career portals that are optimized to fit in a smartphone screen. A year ago, only 65 companies did so.

McDonald’s and Macy’s are the two examples cited in the report. McDonald’s launched its mobile career site back in 2008.  At that time, three million people visited the mobile site and 24,000 actually submitted an application on the mobile site. By 2012, McDonald’s received two million applications, with a record of 30 million visits of its mobile career site. Today, McDonald’s mobile career site brings over 10% of applications to the company.

Macy’s tested its mobile-optimized career page in 2011 with selected positions like software developers and marketers before the company rolled out a mobile page for hourly employees in 2012. Today, Macy’s receive 20-25% of applications from its mobile career page.

Recently, Convenience Store Decisions and Humetrics conducted a national human resource (HR) survey with nearly 100 convenience store chains, representing 12,000 stores in the U.S. The results also support SoLoMo’s impact on HR operations, including:

• The two most effective recruiting tools for hourly employees are in-store ads or outdoor signage and employee referral program. For salaried positions, internet job boards and company websites become the two most effective methods.
• Social media are being used in recruitment by 28% of respondents, significantly higher than what was reported in 2012 (2%).
• The usage of CraigsList for recruiting hourly employees increased from 21% in 2011 to 25% in 2012 (Craigslist also has a mobile app).
• Only 5% stores are using social media sites for screening now, but another 5% plan to add checking social media sites as a screening method in 2013.
• About 22% suggested they will adopt new training technologies, such as e-Learning, Webinars, learning management systems, smartphones, iPad, PC, among many others.

Another market-research report by Nielsen found that 63% of Americans use mobile devices to access social networking sites such as Facebook and LinkedIn (Weber, 2013). Mobile devices indeed provide a great means for companies to reach potential candidates. To embrace SoLoMo, some employers also use QR codes and text-messaging in mobile recruiting.

One challenge of doing mobile recruiting, however, is that mobile-optimized career sites might not be as easy to navigate as the sites on laptops/desktops (Weber, 2013). Regardless, SoLoMo in HR is happening now.

Do you think SoLoMo will play an even more important role in HR? How about its impact on other areas of business operations? How can businesses respond to the SoLoMo movement? Referring to your personal experience, for what purposes do you use mobile devices? Do you believe your smartphone can help you find a job in the future? Why or why not?

Relevant Discussion: 
SoLoMo for Social Media Strategists

HR Challenges Created by Social Media 

Hiring Created Minds as the Chief Innovative Officer  

References:

Kleiman, Mel. (April, 2013). The 2013 convenience store human resources study. Convenience Store Decisions, 24(4), p. 26-30.

Weber, Lauren. (April 24, 2013). How your smartphone could get you a job: McDonald’s, Macy’s customize their career sites, but most companies aren’t moving fast enough. The Wall Street Journal, retrieve online on April 24, 2013 via http://online.wsj.com/article/SB10001424127887323551004578441130657837720.html

The picture was downloaded from teczealots.com

SoLoMo for Social Media Strategists

A successful social media strategy must integrate three key components: “social,” “local,” and “mobile.” According to a recent special report in the Nation’s Restaurant News, $159 billion of U.S. retail sales in 2012 were influenced by SoLoMo. Over 116 million people own smartphones. In July 2012 alone, 90 million American had accessed retail information on their mobile devices. Additionally, 38% of mobile users opted in to receive location-based promotional text messages and that 18% used a location-based social media app such as Foursqure to check in at a venue. How can any business come up with an excuse of not participating in SoLoMo?

The following include some best practices and direct quotes from the report. For example, Texas Roadhouse initiated a “TextUs Loyalty Club” campaign. The redemption rate reached 17% during a six month trial period, much higher than those using other media sources.

Nearly two fifth of Pita Pit’s new likes came from smartphone users on Facebook’s app.

“We listened to our most passionate fans and found exciting ways to get the Cool Ranch (Doritos Locos Taco) in their hands before it was available nationwide… We doubled our YouTube views in one month and saw our engagement go through the roof… (We) start with listening to what is trending and what our consumers are saying.” --- Tressie Lieberman (@tresslieberman), Director of Digital and Social Marketing, Taco Bell, a Division of Yun! Brands Inc.

“We’re just starting to look at Vine and Instagram, and we’re asking our customers how they’d interact on that platform (Vine).” --- Caroline Masullo (@CMM2B), Director of Digital and Social Marketing, Pizza Hut, a Division of Yum! Brands Inc.

“Traffic and sales are the most critical (return on investment) measures. We also measure brand perception and likelihood to suggest the brand or menu item (to friends). We also pay close attention to how our community is growing.” --- Jill McFarland, Senior Manager of Digital and Social Media, Applebee’s, a Division of DineEquity Inc.

“Twitter is a more casual and conversational medium than Facebook and really lends itself to interacting with consumers in a fun way. A&W has such a great mascot that we want to utilize as much as possible, so why not put Rooty in charge of guest listening?” --- Rooty and Great Root Bear, Mascot and Spokesbear, A&W Restaurants Inc.

“When hired, Wion was charged with aligning McDonald’s U.S. social media strategies and tactics with U.S. and global disciplines…We have guidelines on how people talk about their jobs in their own social feeds. Our customer service team has been a part of our social media efforts from the beginning, and our insights teams work more with us, as well, taking what we monitor in social and using it to inform operations, culinary and HR.” Rick Wion, Director of Social Media, McDonald’s Corp.

As a professional in social media field, what lessons do you learn from these best examples and social media strategists? What other best examples may you share with us?

As a customer, which mobile app has the most engaging experience (with you)? What are the cool mobile apps that you are using? Do you mind recommending some of those cool apps to us?

Relevant Discussion: 

“SoLoMo”and Legislation

Is It a Good Business Strategy to Offer Phone-Free Discount?

References:

Nation’s Restaurant News. (April 15, 2013). Special Report: Harnessing the power of social media. p. 12-20.

The infographic was downloaded from Mashable.com. 

Do We Have the Rights to Talk about Work or our Boss on Social Media?

It is not new to hear people got fired because of their updates on social networking sites. In one extreme case, a man got fired even for his random thoughts posted on Facebook. So, is it legal for companies to fire employees because of their updates on social media sites?

Employees have the rights to discuss face-to-face on “protected concerted activity” as outlined by the National Labor Relations Board (NLRB). For example, employees can talk about their wages and work conditions with co-workers. According to The Lodging Magazine (2013), the answer to whether employees have the rights to talk about work or their boss on social media sites depends on whether the employee’s update is considered as protected concerted activity.

The article in The Lodging Magazine reported two cases with the published decisions from NLRB. One case involves in an employee’s sarcastic comments about the employer. This employee is not protected because NLRB believes that the comments were made “solely by the employee without any discussion with other employees.” In the other case, an employee responded to a co-worker’s criticisms of her job performance as well as the performance of other co-workers. This employee was fired, but NLRB ruled in favor of the terminated employee because the employee’s behavior is “a call to group action that related to their working conditions.”

Even though it is noted that the decision made by the NLRB may turn out to be invalid because the Supreme Court by the Administration is still pending on its decision on whether the NLRB “lacks a quorum and is unable to conduct business,” employers are advised to keep such decisions of NLRB in mind. In the end, the article lists six suggestions for employers’ considerations (direct quotes):

• Eliminate policies that require employees to maintain confidentiality over wages, bonuses, or commissions.
• Review social media policies for non-specific terms that need further definition or stricter language.
• Adjust overly broad language that prohibits employees from discussing company policies, schedules, safety, dress codes, work assignments, other staff, or management.
• Eliminate or change language that prohibits posting of company logos, company name, identification of employee with the company, etc.
• Where legitimate issues are involved, define information that the company considers confidential (private employee data, guest information, strategic marketing plans, financial particulars).
• Consider a disclaimer at the end of the social media policy that makes clear that the policy is not intended to restrict an employee’s Section Seven Rights under the NLRA.

My suggestion to individual users is to think before posting any negative comments about work or their boss. They may ask themselves: besides venting my feelings about work or my boss on social media sites, how does my update help solve the issue? Are there other places for me to vent my feelings? Are there other places I can seek solutions (e.g., the HR Office, the corporate HR Manager, the NLRB, etc.)?

I agree to the article that managers need to revisit their companies’ policy. Ideally, I believe that the best solution to “stop” employees from bad-mouthing the company or their supervisors is to nurture an organizational culture that value employee feedback. If employees know their employer listens to them and shows genuine interest to them, they tend to be more open to their managers about their feelings and thoughts. If their issues are solved, they will not need to vent their feelings on social media sites any more. What do you think?

References:

Ryan, Andria, & Lominack, Reybun. (2013, March). Word to the wise: the National Labor Relations Board is weighing in on social media communications and employee rights; Here’s what hoteliers need to know. The Lodging Magazine (The official magazine of The American Hotel + Lodging Association), p. 20-21.

How Much Does “Popularity” Cost on Social Networking Sites?

Money cannot buy us true friendship in the real life, but can we buy fans or followers on social networking sites? Absolutely, and the price might be cheaper than expected.   

Eric Steuer reported the following price tags in Wired Magazine:

Facebook: 500 likes for $30 or 20,000 for $699 on Socialyup.com

Twitter: 1,000 followers for $10 or 1,000,000+ for $1,750 on FanMeNow.com

Pinterest: 100 followers for $15 or 5,000 for $95 on Pinfol.com

YouTube: 30,000 views for $150 or 1,000,000+ for $3,100 on 500views.com

I can certainly afford to pay $30 to make my Facebook page look better, but if I rarely engage the Facebook users on my page, how likely can I build a meaningful relationship with them? Without a meaningful relationship, can I create value for me and the Facebook users on my page? Probably not. That’s why I argued earlier that only the relationship built on engaging conversations can create value. Likewise, even though companies can buy thousands or millions of likes or followers, without engaging and meaningful conversations, company will not be able to convert the likes and followers into customers or sales.

What do you think of the act of purchasing fans or followers? Can we treat that behavior the same as cheating? If so, are the companies cheating the customers or potential investors? What suggestions will you provide to the companies who want to recruit (but not to buy) real fans and followers?

Relevant discussion:

How Much Is Your Tweet Worth? 

The Price Tag of “Like” on Facebook?

Can You Carry a Good Conversation? The Basic of Social Networking  

References:

Steuer, Eric. (2013, April). Best friends$: No matter what social network you’re on, you can buy your way to popularity. Wired, p. 32.

The picture was downloaded from MalaysiaFinance.Blogspot.com

We Have Good Reasons to Become Facebook Addict, Psychologists Said

“Yes, yes, I know. I should have stopped, but please just let me finish posting this update …” God knows how difficult it becomes these days to get people’s attention away from Facebook or just any social media platforms. People are tempted to check news feeds and updates.  

Let me ask you another question: When was the last time you checked your Facebook? Was it just a minute ago before you put down your cell phone? Or right in this moment while you are trying to share my discussion on Facebook? For a long time, Facebook has become the most visited website in the U.S. (3^rd place in the world) and the website on which Americans spend the most time. There must be a good reason why people can’t have enough with Facebook.

According to recent report on Monitor on Psychology: A Publication of The American Psychological Association, Facebook indeed has the “magic” to satisfy people’s need for connectedness and self-promotion, boost people’s self-esteem, and help people maintain offline relationship. If people feel lonely and disconnected, they can find comfort on Facebook. If they are not feeling lonely, they can also go to Facebook to maintain their social connections. So, Facebook attracts people, regardless how lonely or social people feel.

Research evidence also shows that people who look at their own Facebook page for as little as three minutes can show a significant increase of self-esteem as compared to the control groups who either look at themself in a mirror or simply wait in a room for three minutes. It is believed that the “Photoshopped version” of people themselves have a positive effect on their self-esteem.

Facebook can also be considered as a means to build a person’s social capital. Because of Facebook, people can now access the updates of their friends, which they would not be able to do otherwise, and thus, have fewer chances of missing out a story or sometimes, a job opportunity.

Is that so? What is your reason of using Facebook? Do you think Facebook help you boost your self-esteem? Does Facebook or social media in general allow you to maintain a closer relationship with your friends and family? Furthermore, are you addicted to Facebook or social media in one way or another? Or do you know anyone who is addicted to Facebook or another social media tool? Please feel free share your stories with us.  

References:

Winerman, Lea (2013, March). What draws us to Facebook? Psychologists and communication researchers are studying how Facebook so successfully lures us in. Monitor on Psychology: A Publication of The American Psychological Association, 44(3), 56-58.

The picture was downloaded from the Joking Cobra Blog.